Effective Telecoms Strategies – Programme
Day 1: Strategic Thinking
Day 1 kicks off with a thorough run through of the extensive business simulation. This simulation runs several times during the 5 day programme. Day 1 continues with two sessions covering some key strategy tools. These are immediately applied to the case study and the day concludes with a full team presentation on the business simulation. Tools covered include a thorough Environment Analysis using PESTLE and SWOT,; analysis of the commercial environment using Porters 5 Forces; Industry Analysis using Cluster and Strategic Group Analysis
Day 2: The Market Reality
Future direction and strategy starts with the current market conditions and our own organisation’s place within the industry. Day 2 thoroughly examines the current market reality – focusing on both the current telecoms business environment and the over-riding financial environment
Tools for the analysis of competitive strategy are explored including the customer matrix and the dimensions of perceived use value. Again, these are immediately applied to the case study. Financial aspects such as Stakeholder value, Sources of business value, Strategic financial KPIs, Strategic finance trends etc. are explored using a specialist expert finance instructor.
Day 3: Implementing the Strategy in Practice
Day 3 is all about the practical issues of implementing strategy within real organisations. In many ways the analysis and planning of strategy are the ‘easy bits’. Most strategies fail at the implementation stage where implementation issues such as corporate culture and the organisation or teams commitment to the strategy. Team dynamics are explored in depth along with the role of culture as part of the success formula.
The day concludes with a further running of the business simulation where these tools and concepts can be immediately applied to the case study . Delegates also have time during day 3 to begin work on their personal action plan for after the programme is completed.
Day 4: Making it Sustainable
In order to sustain competitive advantage, and hence maximise ROI, any strategic business plan must be aligned with a very strong and focused customer proposition. Day 4 begins with thorough look at competitive strategy and the ways that sustainable competitive advantage can be built. After lunch, the role of marketing is explored and several very useful and practical tools are introduced: product diffusion curve, product life cycle, the Boston matrix, Ansoff matrix and product portfolio analysis. These tools are immediately applied to the case study at the end of the day. Time is also set aside for the team to work on their business simulation which is presented on Day 5.
Day 5: Communicating the Strategic Plan
Day 5 is spent mainly within the business simulation group to fine-tune ideas and prepare for the presentations.
It provides the opportunity to complete the critical appraisal of their evolving telecoms strategies; to develop the Strategic Development Plan and to ensure it incorporates all the elements needed for successful adoption and implementation. The plan is then presented to an executive commission in the afternoon, with expert feedback and peer analysis ensuring that learning and development opportunities are maximised.
The business simulation is a significant and complex case study that all delegates work on throughout the week. There are several rounds to the simulation where the situation changes in the light of the team’s activities.
The case study is very powerful as it not only integrates all the learning through the week into a practical experience, but it also forces delegates to apply these newly learned tools; to test them out in practice