The course uses cases studies and benchmarks from the telecoms sector along with examples from other leading sectors that make the maximum use of pricing, to demonstrate best practice.
Course Overview
The course enables delegates to design and implement effective pricing strategies that focus on customer value and optimize revenues and profitability over the long term. Changing technology and demands mean that telco companies must continually adjust pricing to ensure value is delivered to customers.
Also, new business and pricing models are required as companies are now making large investments in high speed infrastructures such as fibre and 4th and even 5th generation mobile networks.
Why Choose This Course?
Course Benefits
- Establish a pricing strategy based on value to consumers
- Best practice case studies from the telecoms sector
- Make maximum use of pricing
- Enable sound business analysis and innovation in pricing
Who is it for?
- Pricing Managers
- Commercial Heads
- CMO’s
Programme Modules
- Market Trends & Pricing Implications
- Pricing Managers Toolbox
- Competitive Analyse
- Product Positioning
- Pricing Tactics
- Touch Points
- Product Life Cycle
What Are People Saying?
“Very good course, very focused”
AA Viva
Programme Details
Module 1
Module 2
Pricing Managers Toolbox
Module 3
Competitive Analyse
Module 4
Product Positioning
Module 5
Pricing Tactics
Module 6
Touch Points
Module 7
Product Life Cycle
Past Delegates Include
Customised In-Company Solutions
Expert insight, delivered in a format to suit your needs, to enhance knowledge and drive performance in your team.
We take a consultative approach to learning: our learning & development consultants will work closely with your team to establish your unique business needs and define success measurements.
“The professionalism when working with Telecoms & Tech Academy allowed me to achieve my goals. We thank you for the support throughout the course.”
Eric Jacobson, Learning Solution Manager, MTN Group
Face-to-face
We’ll hand pick a leading practitioner to create and deliver a technical or commercially focussed programme, at your location – wherever that may be globally.
Digital
We develop specialised online learning programmes using our virtual learning platform so your teams can learn anytime, anywhere – both on-demand or through online live classes.
Blended
A mix of online and face-to-face - your business taps into our leading online learning experience and gets valuable face-time with leading practitioners.