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Customer-Centric Pricing Strategies for Telcos

This course is designed to enable delegates to design and implement an effective pricing strategy that focuses on customer value

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Course Overview

The course enables delegates to design and implement effective pricing strategies that focus on customer value and optimize revenues and profitability over the long term. Changing technology and demands mean that telco companies must continually adjust pricing to ensure value is delivered to customers.

Also, new business and pricing models are required as companies are now making large investments in high speed infrastructures such as fibre and 4th and even 5th generation mobile networks.

In-Company Only

Duration: 2 Days

PRICE: Contact Us


Why Choose This Course?

Course Benefits

  • Establish a pricing strategy based on value to consumers 
  • Best practice case studies from the telecoms sector   
  • Make maximum use of pricing
  • Enable sound business analysis and innovation in pricing 

Who is it for?

  • Pricing Managers
  • Commercial Heads
  • CMO’s

Programme Modules

  • Market Trends & Pricing Implications
  • Pricing Managers Toolbox
  • Competitive Analyse
  • Product Positioning
  • Pricing Tactics
  • Touch Points
  • Product Life Cycle

Learning Outcomes

Benefits for the Professional

  • Learn the customer and product lifecycle
  • Understand the role of pricing and how it changes over time
  • Study key pricing tools and skills to understand customers and develop pricing strategies

Benefits for the Organisation

  • Understand customer experience and perception of your organisation 
  • Implement Customer Value Management into your organisation 
  • Assess the impact of changing customer perceptions on long term viability of your organisation  
  • Apply customer touch points to your organisation strategy

What Are People Saying?

Programme Details

The course uses cases studies and benchmarks from the telecoms sector along with examples from other leading sectors that make the maximum use of pricing, to demonstrate best practice.

Module 1

Market Trends & Pricing Implications

Module 2

Pricing Managers Toolbox

Module 3

Competitive Analyse

Module 4

Product Positioning

Module 5

Pricing Tactics

Module 6

Touch Points

Module 7

Product Life Cycle

Past Delegates Include

Customised In-Company Solutions

Expert insight, delivered in a format to suit your needs, to enhance knowledge and drive performance in your team.


We take a consultative approach to learning: our learning & development consultants will work closely with your team to establish your unique business needs and define success measurements.


“The professionalism when working with Telecoms & Tech Academy allowed me to achieve my goals. We thank you for the support throughout the course.”


Eric Jacobson, Learning Solution Manager, MTN Group



We’ll hand pick a leading practitioner to create and deliver a technical or commercially focussed programme, at your location – wherever that may be globally.


We develop specialised online learning programmes using our virtual learning platform so your teams can learn anytime, anywhere – both on-demand or through online live classes.


A mix of online and face-to-face - your business taps into our leading online learning experience and gets valuable face-time with leading practitioners.