Telecoms & Tech Academy is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Customer-Centric Pricing Strategies for Telcos

This course is designed to enable delegates to design and implement an effective pricing strategy that focuses on customer value

Download Brochure Register

Course Overview

The course enables delegates to design and implement effective pricing strategies that focus on customer value and optimize revenues and profitability over the long term. Changing technology and demands mean that telco companies must continually adjust pricing to ensure value is delivered to customers.

Also, new business and pricing models are required as companies are now making large investments in high speed infrastructures such as fibre and 4th and even 5th generation mobile networks.

Register your interest

Duration: 2 Days

PRICE: Contact us


Why Choose This Course?

Course Benefits

  • Establish a pricing strategy based on value to consumers 
  • Best practice case studies from the telecoms sector   
  • Make maximum use of pricing
  • Enable sound business analysis and innovation in pricing 

Who is it for?

  • Pricing Managers
  • Commercial Heads
  • CMO’s

Programme Modules

  • Market Trends & Pricing Implications
  • Pricing Managers Toolbox
  • Competitive Analyse
  • Product Positioning
  • Pricing Tactics
  • Touch Points
  • Product Life Cycle

Learning Outcomes

Benefits for the Professional

  • Learn the customer and product lifecycle
  • Understand the role of pricing and how it changes over time
  • Study key pricing tools and skills to understand customers and develop pricing strategies

Benefits for the Organisation

  • Understand customer experience and perception of your organisation 
  • Implement Customer Value Management into your organisation 
  • Assess the impact of changing customer perceptions on long term viability of your organisation  
  • Apply customer touch points to your organisation strategy

What Are People Saying?

Programme Details

The course uses cases studies and benchmarks from the telecoms sector along with examples from other leading sectors that make the maximum use of pricing, to demonstrate best practice.

Module 1

Market Trends & Pricing Implications

Module 2

Pricing Managers Toolbox

Module 3

Competitive Analyse

Module 4

Product Positioning

Module 5

Pricing Tactics

Module 6

Touch Points

Module 7

Product Life Cycle

Past Delegates Include

Delivery format

All our courses can be delivered in the following methods based on your business requirements


We’ll hand pick a leading practitioner to create and deliver a programme at your location.


We develop specialised online learning programmes using our virtual learning platform delivered as a live online classroom or self paced on-demand.


A mix of online and face-to-face training customised to your requirements.

Get in touch

If you would like more information, we look forward to hearing from you. Please contact:


T: +44 (0)781 859 8479