Marketing, Sales & Customer Focus in Telecoms

View all courses

These programmes focus on the marketing and the customer within a telecoms and tech business. Our training programmes are delivered face to face or online and cover key topics including Marketing Strategy, Pricing, Customer Experience Management (CEM) and Customer Value Management (CVM).

Courses

Customer Experience Management (CEM) in Telecoms

Classroom

This 2 day programme examines the latest techniques for advanced customer engagement in the broader communications sector and develops advanced customer lifecycle knowledge and multi-dimensional communications skills.

Learn More Download Brochure

In-Company only

Telecoms Marketing & Developing the Customer Proposition

Distance Learning

This 3-month programme looks at the role, techniques and implementation of marketing practices within Telecoms Operators / Communication Service Providers (CSPs). We examine the changing marketplace and business models; evaluate the developing customer proposition(s); and discuss how effective segmentation and successful customer engagement allow operators to maximise both B2C and B2B opportunities.

Learn More Download Brochure

In-Company only

Customer Value Management in Telecoms

Classroom

Most telecoms markets around the world have been categorised as ‘mature’, with over 100% subscriber penetration and broadband networks providing extensive geographical coverage in many countries.

Learn More Download Brochure

In-Company only

Customer-Centric Pricing Strategies for Telcos

Classroom

This course is designed to enable delegates to design and implement an effective pricing strategy that focuses on customer value and to optimize revenues and profitability over the long term.

Learn More Download Brochure

In-Company Only 

Marketing Digital Services

Classroom

Most telecoms operators around the world are experiencing rapidly-declining voice and SMS revenues and are facing saturation in their traditional consumer business.

Learn More Download Brochure

In-Company Only 

Marketing Strategies in Telecoms

Classroom

Most telecoms operators around the world are experiencing rapidly-declining voice and SMS revenues and are facing saturation in their traditional consumer business.

Learn More Download Brochure

In-Company Only

Advanced Selling Techniques for Complex Digital and Enterprise Solutions

Classroom

This advanced sales curriculum course rapidly builds the key competencies that enable sales professionals and business development specialists to develop a systematic approach to selling technical, digital and ICT solutions, and excel at designing and finding solutions for customers’ complex business needs.

Learn More Download Brochure

In-Company Only

Retail Selling Techniques for the Telecoms Industry

Classroom

Retail selling in a Telecoms environment has long been one of the most competitive sales environments and the competition only continues to increase. It is vital that telecoms operators make the most of all marketing spend and of every customer by giving retail sales staff the skills and confidence to professionally manage, control and close sales including complex digital and ICT new line products and to ensure repeat business.

Learn More Download Brochure

In-Company Only

Strategic Account Planning

Classroom

This intensive workshop covers the essential knowledge needed to best enhance the profitability of the accounts you manage. You will leave the training with the skills to build long-lasting relationships to improve client retention rates and develop cross and upselling opportunities within new and existing key accounts.

Learn More Download Brochure

In-Company Only