Now Available: Download the 2014 Telecoms.com Global Industry Survey
With close on 2,100 respondents, among which were almost 800 operator respondents representing more than 300 individual opcos, the 2014 Telecoms.com Global Industry Survey drew an even greater level of industry interaction than we saw last year when we launched the project. Between them our respondents had almost 30,000 years of experience in the industry!
Surprises and contradictions are what one tends to look for when examining the results of surveys such as this and there were several that stood out. Take regulation, not something for which you expect to see much enthusiasm among the operator community. And yet almost one third of operators expressed a belief that we need more regulation around the provision of indoor cellular coverage.
But regulatory pressure on pricing was clearly identified by operator respondents as the biggest challenge facing mobile operators over the next five years, followed by competitive pressure and spectrum availability.
The industry as a whole saw operators’ principal challenge as the OTT threat but there nonetheless remains a huge amount of enthusiasm for OTT/operator partnerships. We learned, though, that business model, lack of commitment, lack of understanding and IT complexity must all be addressed if operators and OTT players are to strike deals that yield truly mutual benefits.
The survey was wide-ranging in scope. We asked the industry about operators’ big data strategies, the evolution of LTE roaming, ongoing migration of BSS systems into the cloud, operators’ use of wifi and multiplay strategies, among other issues. The benefits and challenges associated with each of these areas of operator focus emerged clearly, with customer retention and customer experience among the dominant concerns throughout.