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West Africa Com Telecoms Mini-MBA

From Communications Service Provider to Digital Solutions Provider

July 2020, Dakar, Senegal

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Course Overview

The 5-day Telecoms Mini MBA Programme, run alongside West Africa Com, is highly participative, focusing on real business, technology and industry issues.

The programme is designed to get you up to speed with the key competency areas required for success in the telecommunications industry. Dive into the technical, financial, marketing and leadership skills needed to thrive and contribute effectively toward your business. New for 2020, the programme focuses on the digital transformation of telco, the latest outlook on the enterprise environment and technologies such as 5G, SDN and NFV.

Early Bird price: $1,750

Dakar: July 2020

PRICE: $2,500


Why choose this course?

Join the 10,000+ industry professionals from 350 leading operators, vendors, service providers, regulators and industry associations who have benefited from the programme.

Why choose Telecoms Mini MBA?

  • 10,000+ industry professionals have completed the programme
  • 350+ Companies worldwide from across the ecosystem
  • 97% learner satisfaction rating

Is it for you?

  • C-Level & Senior Manager
  • Middle Managers
  • Future Managers & Identified Talent
  • Technical/Network Management
  • Marketing/Sales/Commercial

Programme Modules

  • Strategy/Business Environment
  • Technology
  • Finance
  • Leadership & Management
  • Marketing/Customer Focus
  • Business Simulation

Course Video

What to expect on the Telecoms Mini-MBA? Take a look at the key benefits, content, graduate testimonials and much more! 

Learning Outcomes

Benefits for Professional

  • Develop the knowledge to impact strategic debate and contribute actively to technology, financial, management and marketing decisions
  • Discuss with confidence the emerging dynamics of the telecoms market and wider technology ecosystem
  • Develop new business models and identify areas for future competitive advantage
  • Understand your role in the wider organisation
  • Be a driver for digital transformation in your organisation

Benefits for your Organisation

  • Build an agile, innovative organisation that is best placed to monetize creativity
  • Drive significant change and digital transformation across the business
  • Identify areas for sustainable competitive advantage as the market evolves
  • Implement customer focused strategies to build loyalty and maximise RoI
  • Build a shared vision of the future and develop goals and objectives to deliver it

What are people saying?

Programme Details

Students study modules in 5 focused competency areas plus participate in a business simulation exercise that runs throughout the programme

Module 1


  • Technology evolution & developments
  • Network building blocks & support systems
  • Network infrastructures

Module 2


  • Understanding corporate finance & accounting
  • Principle financial accounting documents
  • KPIs – Assessing performance
  • Cost optimisation

Module 3

Leadership & Management

  • Leadership skills & techniques
  • Managing change & business relationships
  • Implementing plans & maximising performance

Module 4

Marketing/Customer Focus

  • Marketing & the customer proposition
  • Competitive advantage
  • Operating in a competitive environment
  • Telecom regulation

Module 5

Extra Module: Business Simulation

  • Unique and updated Business simulation 
  • Focusing on the New Digital Economy
  • 2018 to 2025 and beyond

Training Team

Martin Savard, Ph. D. is a professional marketing trainer and consultant specialised in business analytics.

Martin has worked on numerous data analysis projects for large Canadian telecommunication companies such as Bell Canada, Shaw communication and Videotron. As a professional consultant, his data analysis projects increased sales and profit by analyzing customer profiling and behaviours.


Alan is a Chartered Accountant with 20+ years of experience in financial management 

Alan specialises in cost optimization training, finance training, key performance measurement and alignment as well as advanced data modelling and commercial acumen. He has facilitated and contributed to a vast array of advances telecoms management programmes at senior manager, director and CxO level in more than 20 countries across 5 continents.

Past Delegates

West Africa Com 2020

West Africa Com unites the West African Francophone and Anglophone Technology, Media and Telecoms Markets. The event makes sense of how the telco value chain can leverage its assets to deliver low cost broadband connectivity and digital services to the consumers and enterprises of West Africa. Some highlights of the event include;


Expanding Broadband Connectivity Across West Africa

Driving Innovation and Entrepreneurship

The Fitech RevolutionEmbracing Cloud Based Services

Building Regulatory Frameworks to Accelerate Digital Transformation

Future proofing the Towerco Business Model


In-Company Learning Solutions

All our learning programmes are available as bespoke in-company courses

Expert insight, delivered in a format to suit your needs, to enhance knowledge and drive performance in your team. We take a consultative approach to learning: our learning & development consultants will work closely with your team to establish your unique business needs and define success measurements.

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