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Telecoms Marketing & Developing the Customer Proposition

In-company training

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Course Overview

This programme looks at the role, techniques and implementation of marketing practices within Telecoms Operators/Communication Service Providers (CSPs).

We examine the changing telecoms marketplace and the evolution business models; evaluate the developing customer proposition(s), and discuss how effective segmentation and successful customer engagement allow operators to maximise both B2C and B2B opportunities.

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Available: Live online

PRICE: Contact us


Why Choose This Course?

Course benefits

  • Marketers new to the industry
  • Commercial Job Functions
  • Directors

Programme Modules

  • The Telecoms Business Environment
  • Marketing Telecoms & Digital Services
  • Customer Engagement & Branding in Telecoms

Learning Outcomes

Benefits for Professional

  • Examine the Telecoms Business Environment including a detailed evaluation of the key trends in fixed, mobile and converged broadband markets.
  • Explore the techniques and strategies for marketing both traditional telecoms services in a dynamic and rapidly changing market, as well as emerging and advanced digital services
  • Understand Customer Engagement and Branding within the Telecoms and CSP environment, including a detailed look at the role of customer engagement
  • Fully supported Distance Learning programme with regular webinars, tutorials and access to a tutor

Benefits for Organisations

  • Effective onboarding of new employees through an advanced training programme
  • Individuals will be able to contribute more effectively to the wider organisation.
  • The flexible learning systems allows employees to fit their study around work.
  • Multiple corporate licences available for group bookings

Programme Details

The programme consists of  3 focused modules:

Module 1

The Telecoms Business Environment

  • Telecoms Operating Environment
  • Telecoms Stakeholder Requirements
  • The Customer Service Proposition
  • Strategic Challenges for Telecoms Operators

Module 2

Marketing Telecoms & Digital Services

  • Telecommunication Networks
  • Convergence Issues
  • Operator Case Studies
  • Status of Telecoms Customer Engagement

Module 3

Customer Engagement & Branding in Telecoms

  • Status of Telecoms Customer Engagement
  • Definition and Role of Customer Engagement
  • The Customer Engagement Toolbox
  • Implementing and Measuring Telecoms Customer Engagement

Customised In-Company Solutions

Expert insight, delivered in a format to suit your needs, to enhance knowledge and drive performance in your team.


We take a consultative approach to learning: our learning & development consultants will work closely with your team to establish your unique business needs and define success measurements.


“The professionalism when working with Telecoms & Tech Academy allowed me to achieve my goals. We thank you for the support throughout the course.”


Eric Jacobson, Learning Solution Manager, MTN Group

Contact us for more information


We’ll hand pick a leading practitioner to create and deliver a technical or commercially focussed programme, at your location – wherever that may be globally.


We develop specialised online learning programmes using our virtual learning platform so your teams can learn anytime, anywhere – both on-demand or through online live classes.


A mix of online and face-to-face - your business taps into our leading online learning experience and gets valuable face-time with leading practitioners.