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Telecoms Marketing & Developing the Customer Proposition

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Course Overview

This highly focused distance learning programme looks at the role, techniques and implementation of marketing practices within Telecoms Operators/Communication Service Providers (CSPs).

We examine the changing telecoms marketplace and the evolution business models; evaluate the developing customer proposition(s), and discuss how effective segmentation and successful customer engagement allow operators to maximise both B2C and B2B opportunities.

Distance Learning: Next intake TBC



Why Choose This Course?

Course benefits

  • Marketers new to the industry
  • Commercial Job Functions
  • Directors

Programme Modules

  • The Telecoms Business Environment
  • Marketing Telecoms & Digital Services
  • Customer Engagement & Branding in Telecoms

Benefits of Distance Learning

  • High quality soft copy course material
  • Up to date research from Ovum Research team
  • Study in your own time
  • Comprehensive webinar schedule
  • Regular live online tutorials with course Director

Learning Outcomes

Benefits for Professional

  • Examine the Telecoms Business Environment including a detailed evaluation of the key trends in fixed, mobile and converged broadband markets.
  • Explore the techniques and strategies for marketing both traditional telecoms services in a dynamic and rapidly changing market, as well as emerging and advanced digital services
  • Understand Customer Engagement and Branding within the Telecoms and CSP environment, including a detailed look at the role of customer engagement
  • Fully supported Distance Learning programme with regular webinars, tutorials and access to a tutor

Benefits for Organisations

  • Effective onboarding of new employees through an advanced training programme
  • Individuals will be able to contribute more effectively to the wider organisation.
  • The flexible learning systems allows employees to fit their study around work.
  • Multiple corporate licences available for group bookings

Programme Details

The programme consists of  3 focused modules:

Module 1

The Telecoms Business Environment

  • Telecoms Operating Environment
  • Telecoms Stakeholder Requirements
  • The Customer Service Proposition
  • Strategic Challenges for Telecoms Operators

Module 2

Marketing Telecoms & Digital Services

  • Telecommunication Networks
  • Convergence Issues
  • Operator Case Studies
  • Status of Telecoms Customer Engagement

Module 3

Customer Engagement & Branding in Telecoms

  • Status of Telecoms Customer Engagement
  • Definition and Role of Customer Engagement
  • The Customer Engagement Toolbox
  • Implementing and Measuring Telecoms Customer Engagement

Customised In-Company Solutions

Expert insight, delivered in a format to suit your needs, to enhance knowledge and drive performance in your team.


We take a consultative approach to learning: our learning & development consultants will work closely with your team to establish your unique business needs and define success measurements.


“The professionalism when working with Telecoms & Tech Academy allowed me to achieve my goals. We thank you for the support throughout the course.”


Eric Jacobson, Learning Solution Manager, MTN Group



We’ll hand pick a leading practitioner to create and deliver a technical or commercially focussed programme, at your location – wherever that may be globally.


We develop specialised online learning programmes using our virtual learning platform so your teams can learn anytime, anywhere – both on-demand or through online live classes.


A mix of online and face-to-face - your business taps into our leading online learning experience and gets valuable face-time with leading practitioners.