Marketing Digital Services

This hands-on two-day programme examines major trends and developments within the global digital services market, and explores customer segmentation and positioning.

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Course Overview

Telecoms operators around the world are experiencing declining revenues and face an over saturated market. Digital services and marketing is widely considered the key to driving growth, however organisations have struggled to build successful digital service models that create clear differentiation and deliver both revenue and profit.

This hands-on two-day programme examines major trends and developments within the global digital services market, and explores customer segmentation and positioning.

In-Company Only

Duration: 2 Days

PRICE: Contact Us

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Why Choose This Course?

Course Benefits

  • Redefine ‘markets’ and ‘customers’ for digital services
  • Design customer-centric services and new pricing strategies
  • Find new ways to engage with customers through digital services
  • Create brand relevance in a new environment

Who is it for?

  • Chief Marketing Officers
  • Campaign Managers
  • Product Managers
  • Commercial managers

Programme Modules

  • Telco Content and Entertainment
  • Entertainment Ecosystem
  • Innovative Digital Services
  • Implementation Factors

Learning Outcomes

Benefits for the Professional

  • Analyse the roles and responsibilities of digital services players at different levels
  • Make decisions on digital services that are in line with the strategy and goals of your organisation 
  • Contribute to digital services debate at senior management level
  • Identify the different segments of digital services 

Benefits for the Organisation

  • Assess digital service business models and identify opportunities 
  • Identify how digital services can strengthen your organisations strategic position  
  • Align digital service solutions with partners, business and customer requirements
  • Analyse the digital service initiatives of other operators and competitors 

What Are People Saying?

Programme Details

Module 1

The Business of Telco-Enabled Content & Entertainment

  • Categories of digital services
  • Global vs regional vs local content
  • Creating value through digital services

Module 2

The Content & Entertainment Ecosystem

  • Content players
  • OTT players
  • TV and video players
  • Where does the telco fit? Business model alignment
  • Monetising third party partnerships

Module 3

Bringing Innovative Digital Services to Market

  • Customer segments and adoption patterns for digital services
  • Mobile and portable devices and impact on digital services demand and consumption
  • Bringing different digital services types to market
  • Creating profitable digital service bundles to drive data usage
  • Charging models for digital services
  • Distributing digital services
  • Branding and customer engagement with digital services—options for service providers

Module 4

Implementation Factors

  • Partnership selection and management
  • Evolving the digital services market
  • Organisational alignment

Past Delegates Include

Customised In-Company Solutions

Expert insight, delivered in a format to suit your needs, to enhance knowledge and drive performance in your team.

 

We take a consultative approach to learning: our learning & development consultants will work closely with your team to establish your unique business needs and define success measurements.

 

“The professionalism when working with Telecoms & Tech Academy allowed me to achieve my goals. We thank you for the support throughout the course.”

 

Eric Jacobson, Learning Solution Manager, MTN Group

 

Face-to-face

We’ll hand pick a leading practitioner to create and deliver a technical or commercially focussed programme, at your location – wherever that may be globally.

Digital

We develop specialised online learning programmes using our virtual learning platform so your teams can learn anytime, anywhere – both on-demand or through online live classes.

Blended

A mix of online and face-to-face - your business taps into our leading online learning experience and gets valuable face-time with leading practitioners.