Applied AI for business growth

13 June, London Tech Week

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Course Overview

The potential for AI-enabled solutions in telecommunications is vast, from network optimisation and predictive maintenance, to customer experience management and marketing chat bots.

Join this training day to understand the application and benefit of AI, predictive analytics, machine learning, etc. as a driver for business growth in marketing, sales, customer experience and Human Resources (HR) job functions.

Book by 10 May - Pay £450+VAT

London: 13 June 2019



Programme Agenda


Gain an essential grasp on AI basics and key related terms


Demonstrating AI as a business growth driver


Evaluating the landscape of AI solutions, options and providers


Building the case for implementing AI solutions to deliver new opportunities for business growth

Learning Outcomes

Successfully complete this one day training programme and you will:

  • Gain a high-level understanding of AI, its essential terminology and the related terms such as Big Data, Machine Learning, etc
  • Understand how AI is a business growth driver across marketing, sales, customer experience and Human Resources (HR) job functions

  • Discover how AI is delivering value and new opportunities across multiple operational areas within verticals of telecommunications and DSPs

  • Evaluate the landscape of AI solutions, providers and service partners
  • Dive into the commercials and business case justifications for implementing AI solutions to deliver new opportunities for business growth

Is it for you?

This course has been specifically designed to educate non-technical telco professionals as they help their organisations offer this new range of services, realise new revenue streams and transform into DSPs.

Commercial & consumer facing professionals

This training is designed to give you the essential understanding of the technology before diving into the commercial depths.

Technical teams bridging the technical / commercial divide

Designed to enable you to better understand the commercial application and business drivers behind your technology’s application, whilst giving you insight on new disruptive technologies outside your remit.

Technology, Service & Solutions Providers to Telco & CSPs

Join your telco colleagues as we examine how each technology serves as a business model disruptor enabling operators to realise new markets, revenues or cost base savings.

Innovators, Technology Investigators, Strategists & Planners

This training is designed to give full sight of the technology, telco applications, the emerging service, product and vendor ecosystem before addressing at adoption options.

C-Level & Aspiring C-Suite

Onboard, upskill and learn how each technology is a business model disruptor for your organisation and that of your clients.

Telecoms & Tech Academy past clients include:

  • T-Mobile
  • Ofcom
  • Ericsson
  • Vodafone
  • EE
  • Talk Talk

Course Director

Katie King: Managing Director, Zoodikers & Founder, ALinFM

Katie King is a regular international speaker and frequent commentator on BBC TV and radio. She has delivered talks on TEDx, and is a recognised expert and commentator on social business strategy and digital transformation. Katie is writing a book for Kogan Page on AI in Marketing, and for her research has interviewed leading global brands, tech disruptors, venture capitalist firms, and more.

Katie is Managing Director of the award-winning business consultancy and content marketing agency, Zoodikers, and the Founder and Director of AIinFM (Artificial Intelligence in Facilities Management). Her marketing and consultancy career spans twenty-nine years, and in that time she has advised and trained global brands including Huawei, Alcatel, Montcalm Hotels, Accenture, Harrods, O2, Virgin, Arsenal Football Club, NatWest, and many more.

Academy, London

The Academy, London is a one-of-a-kind, customisable and inspirational learning space for Google customer education and collaboration in Victoria. Based at 123 Buckingham Palace Road and in walking distance from both the Victoria Underground and Coach Station; the Academy London’s purpose is to help deepen partnerships with Google's key clients and influencers. The Academy space helps customers to transform their business digitally, to accelerate growth, improve efficiency and create a sustainable competitive edge. Googlers host a wide variety of educational events in the space, including hackathons, workshops, masterclasses and conferences.