Customer-Centric Pricing Strategies for Telcos

This course is designed to enable delegates to design and implement an effective pricing strategy that focuses on customer value

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Course Overview

The course enables delegates to design and implement effective pricing strategies that focus on customer value and optimize revenues and profitability over the long term. Changing technology and demands mean that telco companies must continually adjust pricing to ensure value is delivered to customers.

Also, new business and pricing models are required as companies are now making large investments in high speed infrastructures such as fibre and 4th and even 5th generation mobile networks.

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Duration: 2 Days

PRICE: Contact us

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Why Choose This Course?

Course Benefits

Establish a pricing strategy based on value to consumers
Best practice case studies from the telecoms sector
Make maximum use of pricing
Enable sound business analysis and innovation in pricing

Who is it for?

Pricing Managers
Commercial Heads
CMO’s

Programme Modules

Market Trends & Pricing Implications
Pricing Managers Toolbox
Competitive Analyse
Product Positioning
Pricing Tactics
Touch Points
Product Life Cycle

Learning Outcomes

Benefits for the Professional

Learn the customer and product lifecycle
Understand the role of pricing and how it changes over time
Study key pricing tools and skills to understand customers and develop pricing strategies

Benefits for the Organisation

Understand customer experience and perception of your organisation
Implement Customer Value Management into your organisation
Assess the impact of changing customer perceptions on long term viability of your organisation
Apply customer touch points to your organisation strategy

What Are People Saying?

“Very good course, very focused”

AA Viva

Programme Details

The course uses cases studies and benchmarks from the telecoms sector along with examples from other leading sectors that make the maximum use of pricing, to demonstrate best practice.

Module 1